KEYNOTES · WORKSHOPS · PANELS

Roy Samuelson ensures blind people enjoy watching videos. His talks show leaders what that takes.

Thousands of Audio Description credits for Netflix, Disney+, HBO Max, Hulu, and FX taught him to hear the moment a voice stops carrying what the story meant.

His talks teach leaders, creative teams, and voice actors to hear it too, and to fix it.

Keynotes, workshops, panels, and moderating. In person or virtual. Based in Southern California.

Sample Talks

Human or Synthetic:

Choosing a Voice Your Audience Will Believe

Synthetic voice is cheaper and faster, and for a lot of content it’s the right call. The hard part is knowing which content.

Roy shows where synthetic voice holds up, where it loses the audience, and how to check before release, before a reviewer checks it for you.

Your audience leaves with:

  • A decision framework your team can use on the next voice contract

  • A 100-second side-by-side of one scene, synthetic and human (hear it at KevinsWay.com)

  • The questions to ask before content ships with an AI voice

For: Media and product leaders, brand and communications teams, accessibility leads

Want this applied to your own content? See Trust Services at ParityEndeavors.com.

What You Meant,

What They Heard

Change which word carries the weight, and the meaning of a sentence moves.

Audio Description performers manage that on every line, under deadline, for audiences who notice when it slips. In this interactive session, the room does the exercises, then applies them to a message they’re about to deliver.

Your audience leaves with:

  • Context and intent, two tools for checking any message before it goes out

  • A way to hear where their own delivery drifts from what they meant

  • One exercise to run before the next all-hands

For: Executives, leadership and communications teams, ERGs

For one-on-one work, see Executive Delivery at ParityEndeavors.com.

The Sound of Inclusion:

Why Accessibility Builds Brand Loyalty (Not Just Compliance)

For: Content, media, and communications teams in Series B and enterprise

Too often, accessibility is treated as a checkbox, something to get through, not something to invest in. In this keynote, I invite teams to reframe accessibility as a strategic opportunity: a way to foster connection, signal brand values, and create inclusive content audiences trust and love. Through real-world examples and candid insight, I share how the tone of access (especially decisions around synthetic vs. human voice) shapes perception and deepens engagement.

Your audience walks away with:

  • A deeper understanding of the emotional impact of voice
  • A framework for discerning when AI supports brand integrity-and when it doesn’t
  • A renewed commitment to accessibility as a form of brand storytelling

The Performer’s Edge:

Confidence and Craft in Audio Description

For: Voice actors, narration pros, and VO communities

Audio description isn’t just a technical skill. It’s a performance craft. In this interactive keynote or workshop, I draw on decades of experience in film/TV AD to show voice actors how to translate their talents into this specialized field. We’ll explore how to lean into intention, play with tone, and unblend from self-doubt to deliver immersive, emotionally resonant performances.

Your audience walks away with:

  • The mindset shift from “narrator” to “storytelling collaborator”
  • Key performance techniques for AD pacing, breath, and connection
  • A clearer path into the AD industry-plus next steps for flourishing

Beyond the Screen:

Blind Audiences and the Craft of Story

Blind viewers want to be fully inside the story, like everyone else watching.

When Audio Description works, the audience stops noticing it and stays in the movie. When it misses, a thriller turns into a list of stage directions. Roy plays real scenes both ways and shows the choices that made the difference.

Your audience leaves with:

  • How word choice, timing, and voice change what a blind viewer feels

  • Why Audio Description decisions belong in production planning

  • Scenes they can take back and play for their own team

For: Creative executives, showrunners and post-production teams, documentary filmmakers, accessibility conferences

The Performer’s Edge:

Confidence and Craft in Audio Description

Roy wrote A Voice Actor’s Guide to Audio Description Performance.

In this keynote or hands-on workshop, he shows working voice actors how timing, breath, and intent carry a scene inside a tight cue, and what separates a performance from a read.

Your audience leaves with:

  • Pacing, breath, and intent techniques used in real studio sessions

  • Why the credit should read “performer,” and how to work like one

  • A clear path into Audio Description work, and where to train next

For: Voice actors, VO conferences and communities

Keep training at RoySamuelson.com/lounge.

Beyond the Screen:

Audience Storytelling as Accessibility

For: Inclusive design teams, creative execs, DEI leaders, and storytellers

What if accessibility wasn’t just about compliance, but about co-creation? This talk explores how blind audiences don’t just receive content, hey shape it. Drawing from audio description work in film and TV, I reveal how audience imagination, emotional nuance, and inclusive narration can become storytelling tools in their own right.

Your audience walks away with:

  • A deeper appreciation of accessibility as narrative design
  • Real stories that shift hearts, not just policies
  • Practical inspiration for inclusive creative decisions across teams

Synthetic vs. Human Voice:

How to Choose the Right Voice for Your Brand

For: Media execs, AI product leaders, accessibility strategists

Synthetic voice has arrived-and leaders are facing urgent questions. Is it cheaper? Yes. But is it always the right choice? Not necessarily. In this keynote, I offer a non-polarizing, industry-informed lens on how to make smart, brand-aligned decisions. I unpack how voice-human or synthetic-affects audience trust, emotional tone, and the long game of brand perception.

Your audience walks away with:

  • A decision framework for applying synthetic voice responsibly
  • Insight into where synthetic shines-and where it breaks trust
  • Tools to align voice choices with both budget and audience values

“I can’t remember the last time I heard a speaker who kept me—and an entire audience—hanging on every single word.”

I can’t remember the last time I heard a speaker who kept me—and an entire audience—hanging on every single word. That was exactly my experience with Roy Samuelson as the Keynote Speaker for the 2025 Accessibility Camp Coeur d’Alene. His presentation was as informative as it was entertaining, infused with the unmistakable passion he holds for Audio Description. Roy’s personable nature makes everyone feel like an old friend, and I am deeply grateful for the insight, warmth, and dedication he brings to every interaction. I have nothing but gratitude, respect, and admiration for his continual commitment to uplifting others and promoting accessibility.

– Jeremy Seda, IT Accessibility Coordinator,
North Idaho College
Professor, Immortal Jiu-Jitsu

SIGNATURE TALK

San Diego Comic-Con, 2024

A TASTE OF

ROY'S SPEAKING STYLE

San Diego Comic-Con panel, 2024: the barriers blind audiences face

Digital Hollywood, “AI & the Creative Community,” 2026 (virtual panel)

Accessibility Camp Coeur d’Alene, keynote, 2025

Roy's Bio

Roy Samuelson is an Audio Description producer and performer, author, and advisor to media and technology teams on human and synthetic voice. He has thousands of Audio Description credits across Netflix, Disney+, HBO Max, Hulu, and FX, with studios including Marvel, A24, and Sony.

He founded Parity Endeavors, which advises studios, streamers, and corporate teams on voice decisions and executive delivery, and TheADNA.org, the credit directory for Audio Description talent. He hosts The ADNA Presents podcast (260+ episodes). He wrote A Voice Actor’s Guide to Audio Description Performance, available in print, on BARD, and in braille. He holds a patent portfolio in Audio Description.

He has spoken for the American Council of the Blind, the National Federation of the Blind, the American Foundation for the Blind, and the Consumer Technology Association (CTA), and at San Diego Comic-Con, Digital Hollywood, and a11yTO. He has worked with the Television Academy on membership eligibility and with the SAG Awards (now The Actor Awards). He is a SAG-AFTRA member and a NAVA board member.

Recent Stages

  • Digital Hollywood, “AI and the Creative Community,” 2026
  • a11yTO, Toronto, 2026
  • Consumer Technology Association (CTA): Foundation, Content and Entertainment Council, Gaming Working Group, 2026
  • San Diego Comic-Con, five consecutive years
  • Accessibility Camp Coeur d’Alene, keynote, 2025
  • American Council of the Blind, keynote, 2020
  • American Foundation for the Blind and National Federation of the Blind

What organizers get

  • A 40-minute keynote, or a workshop built around your audience
  • A call with your moderator or host ahead of time
  • Promotion to Roy’s newsletter, the 4,000-member Audio Description group he co-manages, and The ADNA Presents podcast
  • Moderating available on the same day

Book Roy

Send the date, the audience, and the format: keynote, workshop, panel, or moderating, in person or virtual. Roy will reply with availability.

You’ll hear back within two business days.

Looking for advisory work beyond a single event? See ParityEndeavors.com.