Context + Intent: The Two-Word Fix For Friday-Night Video Chaos
How to make voice, accessibility, and AI decisions that hold up under pressure In my last post, I talked about the “Friday-night problem.” The scramble. The comment pile. The victim-y heroics. And the way “we have to” turns choice into burden, which turns the work into minimum viable effort. Here’s the hinge that changes everything. […]
“We Have To” Is Where Good Video Goes To Die
The fastest way to turn accessibility and voice decisions into agency, not obligation. There’s a phrase I hear constantly when I talk with leaders and teams. “We have to.” We have to add accessibility.We have to pick a voice.We have to make a call on AI.We have to ship. I get it. Deadlines are real. […]